The Australian Centre for the Moving Image
2020, Melbourne, Victoria, Australia
A transformative renewal for the home of screen culture and the moving image.
The Australian Centre for the Moving Image is the world’s most visited moving image museum. Since 2002, they have welcomed over 14.7 million visitors to the museum, sharing the world of film, TV, video games, digital culture and art. Second Story served as the Exhibit and Experience Design partner to help lead a complete transformation of the museum. The 25,000-square-foot space became our canvas for re-imagining a world-class visitor experience. A new signature exhibition takes audiences on an immersive journey into the past, present and future of the moving image. And two new education spaces empower students and teachers to create their own moving image works. The ambitious vision behind the renewal seeks to elevate ACMI’s profile as a must-visit destination for international tourists while also expanding on the many ways it serves Australians, including local story-maker communities.
Photography by Shannon McGrath
“A quantum leap forward for this museum typology, but also for all types of experience design and digital culture; it questions the confines of the physical museum itself.”
— Good Design Australia
Awards
2021 AIA Victorian Architecture Award, Winner, Interior Design
2021 AIA Victorian Architecture Award, Shortlisted, Melbourne Prize
2021 DrivenxDesign Melbourne Design Awards, Gold, Interior
2021 Good Design Awards Australia, Winner, Urban Design and Public Space
2021 Good Design Awards Australia, Winner, Digital Interface
2021 Australian Interior Design Awards, Shortlisted, Public – Gallery & Exhibition Spaces
2021 Idea Awards, Shortlisted, Public Space
Collaborators
This project is the result of many people working together harmoniously in the spirit of co-creation. Some of the core people and organizations who collaborated to realize this vision are listed below. Project photography by Shannon McGrath.
Organizations
Australian Centre for the Moving Image
Second Story
BKK Architects
Grumpy Sailor
Sandpit
Arup
Schuler Shook
Buro North
People
Keri Elmsly
Joel Krieger
Tim Black
Deb Adams
Seb Chan
Chris Harris
Sarah Tutton
Lucie Paterson
Katrina Sedgwick
Jen Dolan
Chris Dewan
Mark Harris
Casey Mann
Kate Farina
Kathryn Beane
Ashton Grosz
Dan Koerner
Filipa Valente
Chrystal Roggenkamp
Jenn McDermott
And many more…