Coda
A place takes root in the public imagination.
Becoming a landmark.
John Portman Holdings commissioned this media artwork to introduce the community to their new development in Atlanta and set the tone for the space. We crafted a series of large-format animated artworks in the public courtyard to elicit curiosity and spark conversation. Abstract ideas like “serendipity” and “metamorphosis” brought the essence of Coda to life through a distinct aesthetic—helping this new place take root in the public imagination.
“A mashup of visual branding & storytelling that introduces us to the community."
— Coda
Credits
All work on this site is the result of many people working together harmoniously in the spirit of co-creation. Core team listed below.
People
Joel Krieger, principal art & design
Hunter Spence, principal technology
Misha Shyukin, animation
Kathryn Beane, story design
Ashton Grosz, experience design
Casey Mann, production
Mudit Gupta, technology
Mauricio Talero, art direction
Orgs
Studio: Second Story
Place: Coda, Tech Square, Atlanta
Client: John Portman Holdings