Whole Foods is promoting its sustainability cred in stores.

We helped Whole Foods launch their newest flagship store with four retail interventions—each with a deliberate raison d'etre. A responsive end cap mirror disrupted traffic and enticed aisle entry. A social wall in the cafe, Farm Meet Table, connected customers with the source of their food—local farmers and providers. With Perfect Pairings, shoppers used their sense of taste as an entry point to discovering new wines, beers and cheeses. And an analog-interactive wooden signage platform, Wise Wood, invited shoppers to learn through play.

Awards &
Recognition

Communicator Awards, Silver Award of Distinction, Interactive Multimedia: Other, May 2016

“Planet Retail’s Five Stores of the Year,” National Retail Federation, February 2016

HOW International Design Awards, Merit, Kiosks/Interactive Exhibits, November 2015

W³ Awards, Gold, Marketing: Environmental: Food and Beverage, September 2015

FAB Awards, Winner, Interiors/Environment, May 2015

Creativity Media & Interactive Design Awards, Platinum/Best in Category, Digital Display or POP, May 2015

IDEA Awards, Finalist, Digital Design: Interaction, May 2015

“Bridging the gap,” Grocery Headquarters, January 2015

“Inside Whole Foods’ Store of the Future Tackles sustainability with digital displays,” Adweek, October 2014

Collaborators

This project is the result of many people working together harmoniously in the spirit of co-creation. Some of the core people and organizations who collaborated to realize this vision are listed below.